Didn’t realize this kind of thing existed, but kudos to Phillips!
NIAGARA-ON-THE-LAKE, Ontario, August 5, 2012 — The Collectors of Canadian Brewery Advertising, Canada’s national organization for collectors of brewery memorabilia, yesterday announced Trainwreck Barley Wine, brewed by Phillips Brewing Company, Victoria, B.C., as winner of the 2011 “Label of the Year” award. The announcement was made at the Niagara College Residence & Conference Centre in Niagara-on-the-Lake, Ontario, during the 33rd annual Collectors of Canadian Brewery Advertising convention. The award recognizes achievement in beer label design.
Presented yearly since 1983, the “Label of the Year” award is chosen by Collectors of Canadian Brewery Advertising members across Canada and the United States.
Upon hearing of the award, Matt Lockhart, Marketing and Communication Coordinator for Phillips Brewing said, “We were thrilled to hear that the Trainwreck label won Label of the Year. We have a lot of fun dreaming up unique names for our beers and Shawn (O’Keefe) continually blows our minds with the designs he’s able to come up with”.
The power and strength of the two locomotives depicted on the Trainwreck label represent the potency of this 10 per cent alcohol by volume seasonal barley wine. The colourful Trainwreck label was designed by Shawn O’Keefe, a Victoria-based artist.
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